Vestavia Hills Living


Official magazine published by the Vestavia Hills Chamber of Commerce for the City of Vestavia Hills which details the quality of life, education, shopping and lifestyle of Vestavia Hills.

Issue link:

Contents of this Issue


Page 44 of 136

T Candidates for Business of the Year are nominated by the Chamber's Business Development Committee, and the Board of Directors selects the winners. Selection is based on the organization's relationship with the community, customers, and employees, as well as Chamber and civic involvement. S E R V I C E B U S I N E S S O F T H E Y E A R P u r e F i t n e s s , L L C Erin Holtz and her husband spent months planning, building out and marketing a new business, Pure Fitness, set to open in April 2016. On the night of April 17, they had set up the last piece of equipment, gotten a few new clients in the doors, and Holtz was ready to start group fitness classes the next morning. But on April 18, 2016, the building that housed her new business caught fire and burned down. "I had no idea how I would come back from the fire that took away a business that I had just built with my own two hands," Holtz says. "But God had another plan for me." After the fire, Holtz spent about four months "trying to Stand Out with Dedication, Service to Community T h r i v i n g bu s i n e s s e s m a k e i t p o s s i b l e to wo r k , d i n e , s h o p a n d p l ay i n V e s tav i a H i l l s . And it takes committed, driven business owners to keep those businesses growing, thriving and serving local residents. Each year, the Vestavia Hills Chamber of Commerce recognizes two local businesses that go the extra mile in their commitment to the local community. This year's Business of the Year honorees are Pure Fitness (service category) and Jimmy John's (retail category). Businesses of the Year figure out insurance money and find a new building," she says. During that time, other local business owners allowed her to use the extra space in their buildings at Bruster's Real Ice Cream and Vestavia Bowl until she could find her own space. Holtz also used her church, Shades Mountain Baptist, during the daytime, where she and her employees had more room to work. Unwilling to give up, Holtz eventually reopened Pure Fitness in the Park South Plaza shopping center across from Mark's Outdoors. "My business has grown so much in the last year, not only because of my belief that God had a bigger plan for me, but also that it takes a village of people and that village surrounded me with encouragement and support through it all," Holtz says. While she has faced a number of obstacles over the past two years, Holtz says she tackles each new day on its own. "I don't ever look back and regret what happened; it has made my business what it is today," she says. While Holtz has dealt with her own challenges, she finds it rewarding to help her clients overcome their own challenges each day. And she says Vestavia Hills has been the ideal place to run her business. 38 v e s tav i a h i l l s l i v i n g 2 0 1 8

Articles in this issue

Archives of this issue

view archives of Vestavia Hills Living - 2018