Vestavia Hills Living

2017

Official magazine published by the Vestavia Hills Chamber of Commerce for the City of Vestavia Hills which details the quality of life, education, shopping and lifestyle of Vestavia Hills.

Issue link: http://vhliving.epubxp.com/i/869684

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"While Vestavia Hills is very community based, you still have to stay in front of people." The Rocky Ridge Drug Company, located on Morgan Drive, served as a storage location for several of the unpainted "Shop, Dine, Play" pigs before the pharmacy opened. "I walked past the pigs every day, and they were a great reminder of why we were choosing to open a hometown pharmacy," says Keri Bates, owner. "One day, the pigs were moved to their new homes and I no longer had them as a daily reminder of why local businesses are important." Bates found that she had grown attached to the pigs, and her only solution was to get one for her own business. Today, Vera the pig "greets customers in the front of Rocky Ridge Drug Co. and reminds them as well that their purchases are benefitting our community," Bates says. "It is so important for people to spend their dollars locally. As a pharmacy, not only do we get to help people feel better, we also get to pay it forward by donating our time and money to the community, as well shopping with other Vestavia businesses. Every little bit allows us to create new relationships and to contribute to the city of Vestavia Hills." James Pace, owner of Rainbow Paint and Decorating, was interested the first time he heard about the pigs, because he believes the visual symbol is a powerful reminder for consumers to shop locally. "I am privileged to live in and own a business in our city," Pace says. "As a citizen, I want to support other locally owned businesses because I know the best interests of our city are always on the mind of fellow citizen business owners." In addition to drawing shoppers to his own business, Pace hopes the pig will also encourage "my fellow citizens to make that minute additional effort to support the citizens of Vestavia Hills that own businesses in this wonderful city," he says. "These are the people supporting the schools, volunteering as coaches, and investing in the future of what we call home." At Karen's Hallmark, Proprietor Karen Burgess is eagerly awaiting a Vestavia Hills pig to join her team. With family in Meridian, Miss., where carousel horses famously dot the streets, Burgess was familiar with the concept of fiberglass animals to promote local issues. "Vestavia Hills has a small-town feel and I think people like to support local businesses," she says. "I thought having a pig here would be a good way to remind people that when they shop locally, they're supporting Vestavia Hills, our schools, and everything that makes our city what it is." 2 0 1 7 v e s tav i a h i l l s l i v i n g 61

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